ESCAPE Project (Enhancing Sales Capacity for Agrifood Products in Europe), co-funded by the European Commission in the Framework of the Erasmus + Programme, is a three-year project (2016-2019). Partners project, led by ANIA (Association Nationale des Industries Alimentaires - France), aim at developing a training programme for almost 60 students (20 students per each partner Country) enrolled in food technology MAs. They will receive specific education on sales and business-related skills. A demonstration phase of the project will be tested in three different European Countries: France, Italy and the Netherlands.

With the help of industrial experts and education institutions of excellence, the main concrete project objectives are:



  • A new training methodology based on the flipped model of instruction;
  • An innovative learning platform for the ESCAPE training, valid throughout Europe: it is divided in four general modules and three specific Country-oriented modules (one for each country involved in the project). Every module will end by practical activities;
  • Practical learning session during SIAL fair in Paris (21-25 October 2018): students will have the opportunity of being mentored by food sales and marketing professionals.  



ESCAPE innovative aspect is the elaboration of an intensive programme in sales competencies for food technologists, in order to accelerate graduates’ access to job opportunities at the European level. Both food technology students and food companies will take advantage from this programme.


Regular updates about ESCAPE are available online on the project website, on  Federalimentare or in the newsletter Informalimentare. For further information, please contact Mr. Maurizio Notarfonso ( or Ms. Giorgia Sabbatini (




Flipped classroom


A flipped classroom is an instructional strategy and a type of blended learning that reverses the traditional learning environment by delivering instructional content, often online, outside of the classroom. It moves activities, including those that may have traditionally been considered homework, into the classroom. In a flipped classroom, students watch online lectures, collaborate in online discussions, or carry out research at home while engaging in concepts in the classroom with the guidance of a mentor.  
In the traditional model of classroom instruction, the teacher is typically the central focus of a lesson and the primary disseminator of information during the class period. The teacher responds to questions while students defer directly to the teacher for guidance and feedback. In a classroom with a traditional style of instruction, individual lessons may be focused on an explanation of content utilizing a lecture-style. Student engagement in the traditional model may be limited to activities in which students work independently or in small groups on an application task designed by the teacher. The flipped classroom intentionally shifts instruction to a learner-centered model in which class time explores topics in greater depth and creates meaningful learning opportunities, while educational technologies such as online videos are used to 'deliver content' outside the classroom. In a flipped classroom, 'content delivery' may take a variety of forms: video lessons prepared by the teacher or third parties, online collaborative discussions, digital research, and text readings may be used. A teacher's interaction with students in a flipped classroom can be more personalized and less didactic, and students are actively involved in knowledge acquisition and construction as they participate in and evaluate their learning.